{"id":1112,"date":"2022-01-22T17:13:27","date_gmt":"2022-01-22T17:13:27","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/estelle-ducommun-seo\/"},"modified":"2022-02-17T14:15:47","modified_gmt":"2022-02-17T14:15:47","slug":"seo-estelle-ducommun","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/seo-estelle-ducommun\/","title":{"rendered":"SEO Estelle Ducommun"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.estelleducommun.com\">estelleducommun.com<\/a> est le premier site web cr\u00e9\u00e9 par la co-fondatrice de Wise Creative Agency, pour promouvoir ses <strong>services de SEO et marketing d&rsquo;infuence<\/strong>. Nous avons d\u00e9termin\u00e9 la strat\u00e9gie SEO globale, r\u00e9dig\u00e9 tout le contenu en fran\u00e7ais, anglais et espagnol, et g\u00e9r\u00e9 le blog pour am\u00e9liorer le page rank et augmenter le nombre de mots-cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategie\">Strat\u00e9gie<\/h2>\n\n\n\n<p>\u00catre freelance en marketing, c&rsquo;est se lancer dans un <strong>milieu tr\u00e8s comp\u00e9titif.<\/strong> C&rsquo;est pour cela que pour avoir un site web performant, nous avons d\u00fb penser \u00e0 <strong>diff\u00e9rents types de contenus<\/strong> qui avaient leur chance de bien se positionner. Tout d&rsquo;abord, nous avons r\u00e9dig\u00e9 des pages <strong>informationnelles<\/strong>, pour donner une vision globale du travail d&rsquo;Estelle sur la page d&rsquo;accueil, d&rsquo;\u00e0 propos et la page de services. C&rsquo;est pages nous aidaient \u00e9galement \u00e0 construire le <strong>storytelling<\/strong> autour de son m\u00e9tier.<\/p>\n\n\n\n<p>Puis nous avons d\u00e9velopp\u00e9 les <strong>pages services<\/strong>, pour expliquer en d\u00e9tail toute l&rsquo;expertise sur laquelle ses clients pouvaient compter: netlinking, r\u00e9daction web, strat\u00e9gie et campagnes de marketing d&rsquo;influence&#8230; Nous avons compl\u00e9t\u00e9 ces pages avec des case studies, pour pr\u00e9senter certains de ses projets de fa\u00e7on plus compl\u00e8te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"articles-de-blog\">Articles de blog<\/h2>\n\n\n\n<p>Maintenir un blog \u00e9tait une \u00e9vidence pour d\u00e9velopper le r\u00e9f\u00e9rencement organique de estelleducommun.com. Pour se positionner rapidement, nous avons choisi de nous concentrer sur un seul levier marketing, le marketing d&rsquo;influence, et avons travaill\u00e9 ce th\u00e8me avec <strong>des articles de fond sur des requ\u00eates pertinentes.<\/strong> Cela nous a aid\u00e9 \u00e0 <strong>nous positionner rapidement <\/strong>sur des mots-cl\u00e9s tr\u00e8s recherch\u00e9s comme \u00ab\u00a0calculer son taux d&rsquo;engagement Instagram\u00a0\u00bb, \u00ab\u00a0top influenceurs fran\u00e7ais\u00a0\u00bb ou \u00ab\u00a0revenus des influenceurs\u00a0\u00bb. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"collaborations\">Collaborations<\/h2>\n\n\n\n<p>Collaborer avec des experts dans le marketing d&rsquo;influence \u00e9tait indispensable pour booster la visibilit\u00e9 de notre blog. Nous avons <strong>interview\u00e9 plusieurs experts<\/strong> tels que des g\u00e9rants d&rsquo;agence, des managers d&rsquo;influenceurs et la CEO d&rsquo;une joaillerie \u00e9thique pour en savoir plus sur leur exp\u00e9rience avec les cr\u00e9ateurs de contenu. Cela nous a aid\u00e9 \u00e0 <strong>augmenter la viralit\u00e9 de nos articles de blog<\/strong>, et \u00e0 cr\u00e9er des liens externes sur les sites de ces intervenants. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"liens-externes\">Liens externes<\/h2>\n\n\n\n<p>Non seulement nous avons b\u00e9n\u00e9fici\u00e9 de ces interviews pour avoir des liens externes, mais nous avons aussi travaill\u00e9 <strong>notre r\u00e9putation en ligne gr\u00e2ce \u00e0 la presse<\/strong>. estelleducommun.com a \u00e9t\u00e9 cit\u00e9 plusieurs fois sur Equinox Barcelone, un m\u00e9dia local \u00e0 Barcelone, et Les Gens d&rsquo;Internet, le m\u00e9dia digital r\u00e9f\u00e9rence sur le marketing d&rsquo;influence en France. <\/p>\n","protected":false},"featured_media":947,"parent":0,"template":"","work-cat":[208],"class_list":["post-1112","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-seo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Estelle Ducommun - Wise Creative Agency<\/title>\n<meta name=\"description\" content=\"Cette strat\u00e9gie SEO a permis \u00e0 cette freelance en marketing d&#039;influence de se positionner 1er sur des mots-cl\u00e9s ultra-pertinents. 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