{"id":1123,"date":"2022-01-06T08:27:16","date_gmt":"2022-01-06T08:27:16","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/branding-biorigin\/"},"modified":"2022-02-17T08:16:18","modified_gmt":"2022-02-17T08:16:18","slug":"branding-biorigin","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-biorigin\/","title":{"rendered":"Branding BIOrigin"},"content":{"rendered":"\n<p>Nous avons \u00e9t\u00e9 contact\u00e9s pour travailler sur l&rsquo;identit\u00e9 de marque et le <a href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/biorigin-es\/\">site web<\/a> d&rsquo;un nouveau distributeur de produits BIO \u00e0 Madrid. Les fondateurs avaient de solides relations dans le monde de l&rsquo;industrie bio et une grande expertise dans le domaine de l&rsquo;import-export, mais c&rsquo;\u00e9tait la premi\u00e8re fois qu&rsquo;ils tentaient de lancer une marque destin\u00e9e directement aux consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"naming\">Naming<\/h2>\n\n\n\n<p>Nous avons \u00e9t\u00e9 charg\u00e9s de trouver des id\u00e9es de noms pour la nouvelle marque. Apr\u00e8s avoir interrog\u00e9 les fondateurs et compris leur vision et leurs valeurs, nous avons opt\u00e9 pour BIOrigin. Non seulement ce nom est court, descriptif, mais il comprend aussi l&rsquo;un des principaux mots-cl\u00e9s sur lesquels repose l&rsquo;entreprise, BIO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"concept-de-marque\">Concept de marque<\/h2>\n\n\n\n<p>\u00c9tant donn\u00e9 que BIOrigin vendait des produits d&rsquo;autres marques, nous voulions cr\u00e9er un contexte neutre dans lequel une vari\u00e9t\u00e9 de produits pourrait \u00eatre ins\u00e9r\u00e9e. Nous avons opt\u00e9 pour une palette de couleurs limit\u00e9e qui cr\u00e9e l&rsquo;ambiance d&rsquo;une marque saine et biologique, appliqu\u00e9e principalement dans des compositions monochromes dans lesquelles des produits color\u00e9s pourraient \u00eatre ins\u00e9r\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marque-dynamique\">Marque dynamique<\/h2>\n\n\n\n<p>Initialement, BIOrigin allait uniquement se concentrer sur la vente et distribution de bi\u00e8res BIO, mais le march\u00e9 biologique grandit rapidement et l&rsquo;\u00e9quipe derri\u00e8re BIOrigin est tr\u00e8s ambitieuse, donc nous avons voulu cr\u00e9er une marque dynamique, qui pourrait repr\u00e9senter dans le futur d&rsquo;autres segments de ce march\u00e9. <\/p>\n","protected":false},"featured_media":650,"parent":0,"template":"","work-cat":[207,213],"class_list":["post-1123","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-design-fr","work-cat-branding-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding BIOrigin - Wise Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-biorigin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding BIOrigin - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Nous avons \u00e9t\u00e9 contact\u00e9s pour travailler sur l&rsquo;identit\u00e9 de marque et le site web d&rsquo;un nouveau distributeur de produits BIO \u00e0 Madrid. 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