{"id":1127,"date":"2021-11-15T16:25:24","date_gmt":"2021-11-15T16:25:24","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/wikiarquitectura-branding\/"},"modified":"2022-02-17T14:28:13","modified_gmt":"2022-02-17T14:28:13","slug":"wikiarquitectura-branding","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/wikiarquitectura-branding\/","title":{"rendered":"Branding WikiArquitectura"},"content":{"rendered":"\n<p>Une marque et <a href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/wikiarquitectura-web-redesign\/\">un site web<\/a> remis au go\u00fbt du jour pour la plus grande encyclop\u00e9die d&rsquo;architecture au monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contexte\">Contexte<\/h2>\n\n\n\n<p><a href=\"https:\/\/wikiarquitectura.com\/\">WikiArquitectura<\/a> a \u00e9t\u00e9 lanc\u00e9 en 2007 pour r\u00e9pondre au besoin en informations des \u00e9tudiants en architecture et des professionnels qui avaient besoin de trouver rapidement des donn\u00e9es pertinentes sur des monuments. Comme pour la plupart des projets universitaires, l&rsquo;accent a \u00e9t\u00e9 mis sur le contenu, et l&rsquo;\u00e9quipe n&rsquo;avait jamais vraiment travaill\u00e9 sur sa marque.<\/p>\n\n\n\n<p>Apr\u00e8s 15 ann\u00e9es pass\u00e9es \u00e0 fournir des informations de haute qualit\u00e9 sur l&rsquo;architecture, non seulement sur son propre site web, mais aussi sur plusieurs m\u00e9dias sociaux, WikiArquitectura a estim\u00e9 qu&rsquo;il \u00e9tait temps de cr\u00e9er une marque qui lui permettrait d&rsquo;\u00eatre repr\u00e9sent\u00e9e de mani\u00e8re coh\u00e9rente sur toutes les plateformes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-concept-de-marque\">Le concept de marque<\/h2>\n\n\n\n<p>Nous avons simplifi\u00e9 le logo pour qu&rsquo;il puisse \u00eatre utilis\u00e9 dans n&rsquo;importe quelle forme et occasion, et cr\u00e9\u00e9 une collection de filtres pour images qui permettraient \u00e0 WikiArquitectura d&rsquo;utiliser n&rsquo;importe laquelle des millions de photos originales prises au fil des ans, pour communiquer un message.<\/p>\n","protected":false},"featured_media":670,"parent":0,"template":"","work-cat":[207,213],"class_list":["post-1127","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-design-fr","work-cat-branding-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding WikiArquitectura - Wise Creative Agency<\/title>\n<meta name=\"description\" content=\"Comment moderniser le site web de la plus grande encyclop\u00e9die d&#039;architecture au monde ? 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