{"id":11690,"date":"2023-08-28T08:51:48","date_gmt":"2023-08-28T08:51:48","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/social-eye-insurance\/"},"modified":"2023-08-28T10:22:48","modified_gmt":"2023-08-28T10:22:48","slug":"social-eye-insurance","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/social-eye-insurance\/","title":{"rendered":"Social Eye Insurance"},"content":{"rendered":"\n<p><strong>Social Eye apporte de la tranquillit\u00e9 d&rsquo;esprit aux cr\u00e9ateurs de contenu en s\u00e9curisant et prot\u00e9geant leurs propri\u00e9t\u00e9s les plus importantes : leurs r\u00e9seaux sociaux.<\/strong> <\/p>\n\n\n\n<p>Pour cela, Social Eye est un nouveau concept d&rsquo;assurance et de responsabilit\u00e9 civile innovant, tourn\u00e9 \u00e0 100% vers les cr\u00e9ateurs de contenus.<\/p>\n\n\n\n<p>Le volet responsabilit\u00e9 civile prot\u00e8ge leurs collaborations et mat\u00e9riel, et leur apporte un accompagnement juridique et administratif en cas de p\u00e9pin.<\/p>\n\n\n\n<p>Avec leur assurance innovante, Social Eye aide \u00e0 pr\u00e9venir le piratage de ses r\u00e9seaux sociaux. Si un cr\u00e9ateur de contenu est hack\u00e9, l&rsquo;\u00e9quipe les aide \u00e0 r\u00e9cup\u00e9rer leurs comptes et les indemnise le temps o\u00f9 le compte est rest\u00e9 inaccessible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concept de marque<\/h2>\n\n\n\n<p>Pour inspirer confiance, la marque avait besoin de parler aux cr\u00e9ateurs de contenus. C&rsquo;est pourquoi <strong>nous nous sommes inspir\u00e9s des plateformes sociales les plus populaires,<\/strong> avons \u00e9tudi\u00e9 leur look, et avons repris certains de leurs \u00e9l\u00e9ments distinctifs, pour <strong>les m\u00e9langer et cr\u00e9er une marque nouvelle et unique.<\/strong><\/p>\n\n\n\n<p><strong>Couleurs vives, d\u00e9grad\u00e9s et motifs s&rsquo;assemblent pour cr\u00e9er un look and feel moderne et rassurant,<\/strong> afin que Social Eye puisse se concentrer sur communiquer ses messages efficacement et sans distraction. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ton de la marque<\/h2>\n\n\n\n<p>Il \u00e9tait important de <strong>travailler la ligne \u00e9ditoriale <\/strong>de Social Eye main dans la main avec le branding, pour cr\u00e9er une marque coh\u00e9rente du visuel au contenu. <\/p>\n\n\n\n<p>L&rsquo;accent de la communication est port\u00e9 sur la r\u00e9assurance. Tandis que de nombreuses assurances prennent le parti de mettre en avant les risques et adoptent un discours de la peur, Social Eye est l\u00e0 pour <strong>rassurer, et booster leurs clients<\/strong>. <\/p>\n\n\n\n<p>Pas de jargon compliqu\u00e9 : les <strong>mots choisis sont simples, directs<\/strong>, <strong>enthousiastes<\/strong>. La marque se concentre sur l&rsquo;\u00e9ducation pour informer et donner toutes les cl\u00e9s aux cr\u00e9ateurs de prendre la protection de leur m\u00e9tier en main.<\/p>\n","protected":false},"featured_media":11688,"parent":0,"template":"","work-cat":[207,210,211,212,213],"class_list":["post-11690","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-design-fr","work-cat-web-fr","work-cat-web-design-fr","work-cat-web-development-fr","work-cat-branding-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Eye Insurance - Wise Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/social-eye-insurance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Eye Insurance - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Social Eye apporte de la tranquillit\u00e9 d&rsquo;esprit aux cr\u00e9ateurs de contenu en s\u00e9curisant et prot\u00e9geant leurs propri\u00e9t\u00e9s les plus importantes : leurs r\u00e9seaux sociaux. 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