{"id":1222,"date":"2021-11-25T11:31:06","date_gmt":"2021-11-25T11:31:06","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/nijinana-branding\/"},"modified":"2022-03-10T09:11:59","modified_gmt":"2022-03-10T09:11:59","slug":"branding-nijinana","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/","title":{"rendered":"Produits et Marque Nijinana"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.nijinana.com\">Nijinana<\/a> est un projet autodidacte qui a \u00e9t\u00e9 initi\u00e9 pendant le premier confinement du COVID-19. Alors que l&rsquo;actualit\u00e9 \u00e9tait dure et que le monde \u00e9tait presque \u00e0 l&rsquo;arr\u00eat, nous voulions nous r\u00e9veiller chaque jour pour travailler sur un projet dr\u00f4le et dynamique, et c&rsquo;est ainsi que la marque et le <a href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/nijinana\/\">site web Nijinana<\/a> sont n\u00e9s. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"naming\">Naming<\/h2>\n\n\n\n<p>Nijinana veut dire 7 arc-en-ciel en japonais. Rien que la sonorit\u00e9 du mot am\u00e8ne un sourire sur le visage des gens. Cette id\u00e9e correspondait parfaitement \u00e0 l&rsquo;esprit de ce que nous voulions construire. M\u00eame si la marque a commenc\u00e9 par vendre des sacs banane, nous voulions laisser la porte ouverte \u00e0 d&rsquo;autres produits. Nijinana est un nom suffisamment large et abstrait pour s&rsquo;adapter \u00e0 ce que la marque pourra vendre dans le futur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-concept\">Le concept<\/h2>\n\n\n\n<p>Apporter de la couleur et du bonheur dans la vie des gens \u00e0 travers un langage universel. Le concept de notre marque visait \u00e0 trouver le juste milieu entre cool et enfantin. Nous voulions transporter le client dans un monde de fantaisie o\u00f9 il pourrait se sentir \u00e0 nouveau comme un enfant et s&rsquo;en r\u00e9jouir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marque-dynamique\">Marque dynamique<\/h2>\n\n\n\n<p>Il n&rsquo;y a pas un seul objet qui incarne le bonheur. Le bonheur est une \u00e9motion subjective, et il est naturel que la d\u00e9finition du bonheur varie d&rsquo;une personne \u00e0 une autre. C&rsquo;est pour cela que nous avons opt\u00e9 pour une marque dynamique, qui pourrait embrasser cette diversit\u00e9 et repr\u00e9senter l&rsquo;id\u00e9e que chacun se fait du bonheur \u00e0 travers un syst\u00e8me coh\u00e9rent qui apporte unit\u00e9 et harmonie aux visuels et \u00e0 l&rsquo;expression de la marque.<\/p>\n","protected":false},"featured_media":676,"parent":0,"template":"","work-cat":[214,215,207,213],"class_list":["post-1222","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-self-initiated-fr","work-cat-product-fr","work-cat-design-fr","work-cat-branding-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Produits et Marque Nijinana - Wise Creative Agency<\/title>\n<meta name=\"description\" content=\"Un projet initi\u00e9 par l&#039;agence cr\u00e9ative Wise : d\u00e9couvrez le design de la marque et des produits Nijinana, une marque de sacs banane fun et color\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produits et Marque Nijinana - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Un projet initi\u00e9 par l&#039;agence cr\u00e9ative Wise : d\u00e9couvrez le design de la marque et des produits Nijinana, une marque de sacs banane fun et color\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/\" \/>\n<meta property=\"og:site_name\" content=\"Wise Creative Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T09:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/11\/nijinana-logo-28-e1641474357916.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1853\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/\",\"url\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/\",\"name\":\"Produits et Marque Nijinana - Wise Creative Agency\",\"isPartOf\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/11\/nijinana-logo-28-e1641474357916.jpg\",\"datePublished\":\"2021-11-25T11:31:06+00:00\",\"dateModified\":\"2022-03-10T09:11:59+00:00\",\"description\":\"Un projet initi\u00e9 par l'agence cr\u00e9ative Wise : d\u00e9couvrez le design de la marque et des produits Nijinana, une marque de sacs banane fun et color\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/#primaryimage\",\"url\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/11\/nijinana-logo-28-e1641474357916.jpg\",\"contentUrl\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/11\/nijinana-logo-28-e1641474357916.jpg\",\"width\":1853,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/branding-nijinana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wisecreativeagency.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Produits et Marque Nijinana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/#website\",\"url\":\"https:\/\/wisecreativeagency.com\/fr\/\",\"name\":\"Wise Creative Agency\",\"description\":\"Design, Web, SEO &amp; 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