{"id":1415,"date":"2021-12-13T15:05:40","date_gmt":"2021-12-13T15:05:40","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/mon-relief-influence-marketing\/"},"modified":"2022-03-11T07:59:27","modified_gmt":"2022-03-11T07:59:27","slug":"relief-influence-marketing","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/","title":{"rendered":"Marketing d&rsquo;Influence Relief"},"content":{"rendered":"\n<p>Une campagne d&rsquo;influence a \u00e9t\u00e9 r\u00e9alis\u00e9e pour l&rsquo;organisme de sant\u00e9 mentale canadien <a href=\"https:\/\/monrelief.ca\/\" rel=\"nofollow\">Relief<\/a> afin de promouvoir leur \u00e9v\u00e9nement caritatif \u00ab\u00a0La Marche Relief\u00a0\u00bb, ayant lieu le weekend du 2 au 3 octobre 2021. <\/p>\n\n\n\n<p>11 influenceuses ont \u00e9t\u00e9 recrut\u00e9s pour cette campagne, regroupant \u00e0 elles toutes plus de <strong>515K abonn\u00e9s<\/strong>. Les cr\u00e9atrices de contenu ont cr\u00e9\u00e9 6 posts Instagram avec 3 carrousel photos, 3 vid\u00e9os, et <strong>plus de 78 stories<\/strong> pour promouvoir l&rsquo;\u00e9v\u00e9nement. Les publications ont touch\u00e9 <strong>plus de 219K personnes<\/strong>, et amen\u00e9 environ 1700 personnes sur le site web de Relief. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-propos-relief\">A Propos de Relief<\/h2>\n\n\n\n<p>Relief est un<strong> organisme canadien<\/strong> d\u00e9di\u00e9 \u00e0 la <strong>sant\u00e9 mentale<\/strong>. Ils aident les personnes vivant avec de l&rsquo;anxi\u00e9t\u00e9, de la d\u00e9pression ou de la bipolarit\u00e9 individuellement ou au travers de groupes de soutien. L&rsquo;association organise \u00e9galement des ateliers en ligne et en pr\u00e9sentiel d&rsquo;accompagnement en sant\u00e9 mentale. Pour promouvoir leur marche caritative \u00ab\u00a0<strong>La Marche Relief<\/strong>\u00a0\u00bb du 2 et 3 octobre 2021, Relief a voulu faire appel au marketing d&rsquo;influence pour les aider \u00e0 lever des fonds et \u00e0 sensibiliser le grand public sur la sant\u00e9 mentale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategie\">Strat\u00e9gie<\/h2>\n\n\n\n<p>Pour cette campagne, nous avons cr\u00e9\u00e9 une strat\u00e9gie influenceurs concentr\u00e9e sur Instagram, pour nous assurer que l&rsquo;organisme gagnerait \u00e0 la fois en visibilit\u00e9 et en abonn\u00e9s. Nous avons d\u00e9cid\u00e9 de recruter des cr\u00e9ateurs-trices de contenu bas\u00e9(e)s au Canada uniquement, francophones et anglophones, et qui parlaient d\u00e9j\u00e0 de sant\u00e9 mentale sur leur compte. Le but \u00e9tait de recruter des personnes qui incarnaient r\u00e9ellement les valeurs de Relief, et pouvaient partager l&rsquo;\u00e9v\u00e9nement caritatif \u00e0 une audience d\u00e9j\u00e0 sensible \u00e0 la cause de la sant\u00e9 mentale. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contenu\">Contenu<\/h2>\n\n\n\n<p>Nous avons d\u00e9cid\u00e9 de demander aux influenceuses de communiquer deux fois sur la marche, quelques semaines avant et le week-end de l&rsquo;\u00e9v\u00e9nement, afin d&rsquo;inciter le plus grand nombre de personnes \u00e0 participer en tant que marcheurs et\/ou donateurs.<\/p>\n\n\n\n<p>Quelques semaines avant l&rsquo;\u00e9v\u00e9nement, les ambassadrices ont partag\u00e9 leur histoire avec la sant\u00e9 mentale avec leurs abonn\u00e9s, et ont annonc\u00e9 leur participation \u00e0 la Marche Relief avec des hashtags sp\u00e9ciaux et un lien vers la page de l&rsquo;\u00e9v\u00e9nement.<\/p>\n\n\n\n<p>Le jour de la marche, nos ambassadrices ont cr\u00e9\u00e9 du contenu autour de leur randonn\u00e9e ou de leur marche, afin de sensibiliser les gens \u00e0 la Marche Relief et aux actions de Relief pour la sant\u00e9 mentale au Canada. L&rsquo;objectif principal \u00e9tait de promouvoir les actions de Relief, et de r\u00e9colter des fonds afin d&rsquo;augmenter l&rsquo;aide gratuite offerte par Relief tout au long de l&rsquo;ann\u00e9e.<\/p>\n","protected":false},"featured_media":734,"parent":0,"template":"","work-cat":[209],"class_list":["post-1415","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing d&#039;Influence Relief - Wise Creative Agency<\/title>\n<meta name=\"description\" content=\"11 influenceuses Instagram et plus de 515K abonn\u00e9s : d\u00e9couvrez la campagne d&#039;influence organis\u00e9e pour La Marche Relief, \u00e9v\u00e9nement caritatif canadien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing d&#039;Influence Relief - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"11 influenceuses Instagram et plus de 515K abonn\u00e9s : d\u00e9couvrez la campagne d&#039;influence organis\u00e9e pour La Marche Relief, \u00e9v\u00e9nement caritatif canadien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wise Creative Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T07:59:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/12\/243648378_300472771437601_8905502956096068048_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/\",\"url\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/\",\"name\":\"Marketing d'Influence Relief - Wise Creative Agency\",\"isPartOf\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/12\/243648378_300472771437601_8905502956096068048_n.jpg\",\"datePublished\":\"2021-12-13T15:05:40+00:00\",\"dateModified\":\"2022-03-11T07:59:27+00:00\",\"description\":\"11 influenceuses Instagram et plus de 515K abonn\u00e9s : d\u00e9couvrez la campagne d'influence organis\u00e9e pour La Marche Relief, \u00e9v\u00e9nement caritatif canadien.\",\"breadcrumb\":{\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/#primaryimage\",\"url\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/12\/243648378_300472771437601_8905502956096068048_n.jpg\",\"contentUrl\":\"https:\/\/wisecreativeagency.com\/wp-content\/uploads\/2021\/12\/243648378_300472771437601_8905502956096068048_n.jpg\",\"width\":1080,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/projet\/relief-influence-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wisecreativeagency.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing d&#8217;Influence Relief\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wisecreativeagency.com\/fr\/#website\",\"url\":\"https:\/\/wisecreativeagency.com\/fr\/\",\"name\":\"Wise Creative Agency\",\"description\":\"Design, Web, SEO &amp; 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