{"id":1469,"date":"2021-12-13T15:05:02","date_gmt":"2021-12-13T15:05:02","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/paulette-a-bicyclette-influence-marketing\/"},"modified":"2022-02-17T14:41:07","modified_gmt":"2022-02-17T14:41:07","slug":"paulette-a-bicyclette-influence-marketing","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/paulette-a-bicyclette-influence-marketing\/","title":{"rendered":"Marketing d&rsquo;influence Paulette \u00e0 Bicyclette"},"content":{"rendered":"\n<p><a href=\"https:\/\/paulette-a-bicyclette.com\/\" rel=\"nofollow\">Paulette \u00e0 Bicyclette<\/a> est une joaillerie \u00e9thique fran\u00e7aise. Apr\u00e8s plus de 10 ans d&rsquo;existence, la marque n&rsquo;avait jamais r\u00e9alis\u00e9 de campagne d&rsquo;influence pour promouvoir ses bijoux. En 2020, elle a ressenti le besoin de faire appel \u00e0 ce levier pour augmenter sa notori\u00e9t\u00e9 en ligne et toucher une nouvelle client\u00e8le int\u00e9ress\u00e9e par la mode \u00e9thique et responsable. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"les-challenges\">Les challenges<\/h2>\n\n\n\n<p>Deux objectifs principaux d\u00e9finissaient cette campagne de marketing d&rsquo;influenceurs : arriver \u00e0 cr\u00e9er du contenu avec des influenceuses qui pourraient porter les bijoux et que la marque pourrait utiliser pour sa propre communication, et gagner en visibilit\u00e9 et en ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-strategie-de-marketing-d-influence\">La strat\u00e9gie de marketing d&rsquo;influence<\/h2>\n\n\n\n<p>Nous avons men\u00e9 pour cela deux campagnes d&rsquo;influence marketing en m\u00eame temps : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>recrutement de deux ambassadrices de la marque, qui ont jou\u00e9 le r\u00f4le de directrices artistiques et ont cr\u00e9\u00e9 du contenu r\u00e9utiliser que la marque a pu r\u00e9utiliser, tout en faisant la promotion de Paulette \u00e0 Bicyclette sur leurs propres r\u00e9seaux sociaux.<\/li><li>prise de contact avec deux influenceuses pour collaborer avec elles autour d&rsquo;un \u00e9v\u00e9nement symbolique : naissance, mariage, nouvelle vie\u2026.<\/li><\/ol>\n\n\n\n<p>Nous avons recrut\u00e9 4 influenceuses fran\u00e7aises inscrites dans le mouvement \u00ab\u00a0green\u00a0\u00bb et \u00ab\u00a0slow fashion\u00a0\u00bb qui correspondaient aux valeurs \u00e9thiques et esth\u00e9tiques de Paulette \u00e0 Bicyclette, avec <strong>plus de 238K abonn\u00e9s au total.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contenu-cree\">Contenu cr\u00e9\u00e9<\/h2>\n\n\n\n<p>Les deux ambassadrices (<strong>32K et 110K abonn\u00e9s<\/strong>) ont post\u00e9 <strong>4 publications Instagram<\/strong> mettant en sc\u00e8ne leurs photoshoots des bijoux de la marque. Pour chaque publication, des stories ont \u00e9galement \u00e9t\u00e9 post\u00e9es pr\u00e9sentant la marque, ses valeurs, et la collection de bijoux.<\/p>\n\n\n\n<p>Les deux collaborations lifestyle ont \u00e9t\u00e9 faites avec<strong> des cr\u00e9atrices de contenu ayant 51K et 38K abonn\u00e9s<\/strong>. Elles ont cr\u00e9\u00e9 2 publications Instagram avec \u00e0 chaque fois 4-5 stories, et l&rsquo;une d&rsquo;entre elles a mentionn\u00e9 son bijou sur-mesure dans une de ses vid\u00e9os Youtube, vue plus de 11K fois.<\/p>\n","protected":false},"featured_media":698,"parent":0,"template":"","work-cat":[209],"class_list":["post-1469","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing d&#039;influence Paulette \u00e0 Bicyclette - Wise Creative Agency<\/title>\n<meta name=\"description\" content=\"Comment faire une campagne d&#039;influence sur Instagram en \u00e9tant une marque \u00e9thique ? D\u00e9couvrez la campagne men\u00e9e pour la joaillerie Paulette \u00e0 Biclcyette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/paulette-a-bicyclette-influence-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing d&#039;influence Paulette \u00e0 Bicyclette - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Comment faire une campagne d&#039;influence sur Instagram en \u00e9tant une marque \u00e9thique ? 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