{"id":3408,"date":"2022-04-21T18:04:31","date_gmt":"2022-04-21T18:04:31","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/arkitekturo-competitions-promotion\/"},"modified":"2022-04-25T14:48:44","modified_gmt":"2022-04-25T14:48:44","slug":"promotion-competitions-arkitekturo","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/promotion-competitions-arkitekturo\/","title":{"rendered":"Promotion des comp\u00e9titions Arkitekturo"},"content":{"rendered":"\n

L’objectif \u00e9tait clair : cr\u00e9er le bouche-\u00e0-oreille autour de la comp\u00e9tition d’architecture Arkitekturo<\/a> aupr\u00e8s de plus d’\u00e9tudiants possibles. Cela semble plut\u00f4t \u00e9vident, non ? Oui, mais le challenge \u00e9tait de faire cette promotion sans AUCUN budget !<\/strong><\/p>\n\n\n\n

Nous avons fait appel \u00e0 notre cr\u00e9ativit\u00e9 et avons mis au point un plan de gu\u00e9rilla marketing pour mobiliser la communaut\u00e9 d’arkitekturo et l’aider \u00e0 atteindre son objectif. <\/p>\n\n\n\n

Nous avons con\u00e7u plusieurs posters pour la comp\u00e9tition, et motiv\u00e9 les \u00e9tudiants \u00e0 les imprimer et les afficher dans leurs \u00e9coles. <\/p>\n\n\n\n

Cela nous a aid\u00e9 \u00e0 atteindre des centaines d’\u00e9coles d’architecture dans une quinzaine de pays<\/strong>, quelque chose qui aurait normalement co\u00fbt\u00e9 des milliers d’euros, tout en rendant notre communaut\u00e9 active et impliqu\u00e9e.<\/p>\n\n\n\n

Certains professeurs ont m\u00eame spontan\u00e9ment proposer de soumettre la comp\u00e9tition comme un projet de classe \u00e0 leurs \u00e9tudiants. <\/p>\n\n\n\n

\u00c0 droite, vous pouvez voir des certaines des affiches fi\u00e8rement coll\u00e9es sur les murs des \u00e9coles d’architecture du monde entier ! Japon, Chine, Br\u00e9sil, Italie, Colombie, Uruguay, \u00c9tats-Unis… on vous met au d\u00e9fi de reconna\u00eetre les endroits o\u00f9 nous \u00e9tions affich\u00e9s !<\/p>\n\n\n\n

Si ce projet vous int\u00e9resse, alors n’h\u00e9sitez pas \u00e0 aller voir ce que nous avons fait pour le branding d’arkitekturo<\/a> et leur site web<\/a> ! <\/p>\n","protected":false},"featured_media":3158,"parent":0,"template":"","work-cat":[209],"class_list":["post-3408","works","type-works","status-publish","has-post-thumbnail","hentry","work-cat-marketing-fr"],"acf":[],"yoast_head":"\nPromotion des comp\u00e9titions Arkitekturo - Wise Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/promotion-competitions-arkitekturo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion des comp\u00e9titions Arkitekturo - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"L’objectif \u00e9tait clair : cr\u00e9er le bouche-\u00e0-oreille autour de la comp\u00e9tition d’architecture Arkitekturo aupr\u00e8s de plus d’\u00e9tudiants possibles. 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