{"id":8105,"date":"2023-02-01T09:53:06","date_gmt":"2023-02-01T09:53:06","guid":{"rendered":"https:\/\/wisecreativeagency.com\/work\/master-parfums\/"},"modified":"2023-02-01T11:09:14","modified_gmt":"2023-02-01T11:09:14","slug":"master-parfums","status":"publish","type":"works","link":"https:\/\/wisecreativeagency.com\/fr\/projet\/master-parfums\/","title":{"rendered":"Master Parfums"},"content":{"rendered":"\n

Master Parfums<\/a> est un jeu \u00e9ducatif qui promet une exp\u00e9rience unique \u00e0 partager en famille ou entre amis. Il se concentre sur un de nos 5 sens les plus oubli\u00e9s : l’odorat ! <\/p>\n\n\n\n

Apr\u00e8s un audit SEO de la boutique en ligne, nous avons d\u00e9tect\u00e9 de nombreux bugs techniques et des probl\u00e8mes de contenus qui emp\u00eachaient le site web de Master Parfums de gagner du trafic organique. Nous en avons parl\u00e9 \u00e0 la cliente et avons d\u00e9cid\u00e9 qu’il \u00e9tait mieux de refaire le site web enti\u00e8rement, afin de partir sur une nouvelle base solide pour la strat\u00e9gie SEO. <\/p>\n\n\n\n

Et tant que nous y \u00e9tions, nous avons d\u00e9cid\u00e9 de donner un nouveau souffle au web design \u00e9galement !<\/p>\n\n\n\n

Un web design \u00e9l\u00e9gant et ludique<\/h2>\n\n\n\n

La nouvelle apparence du site web est une extension du packaging du jeu.<\/p>\n\n\n\n

Le parfum est une niche qui inspire l’\u00e9l\u00e9gance et le myst\u00e8re. Cela est toujours un challenge \u00e0 repr\u00e9senter visuellement. Nous avons essay\u00e9 d’incorporer cette image du milieu de la parfumerie dans la nouvelle interface de Master Parfums, afin de cr\u00e9er un univers coh\u00e9rent entre le livre-jeu et la boutique en ligne.<\/p>\n\n\n\n

\u00c0 cause de limitations technologiques, il n’est pas possible d’int\u00e9grer l’odeur comme partie de l’exp\u00e9rience utilisateur en ligne. Afin d’en capturer toute sa subtilit\u00e9, nous avons con\u00e7u des \u00e9l\u00e9ments qui ne sont pas \u00e9vidents de prime abord, mais qui se r\u00e9v\u00e8lent au fur et \u00e0 mesure que l’utilisateur navigue sur le site.<\/p>\n\n\n\n

Des blocs avec des contours qui se dessinent au fur et \u00e0 mesure que l’on scrolle sur la page, des d\u00e9grad\u00e9s de couleurs, des boutons d’actions qui s’animent au survol de la souris… tout cela contribue \u00e0 rendre l’exp\u00e9rience utilisateur ludique, comme le jeu Master Parfums !<\/p>\n\n\n\n

<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","work-cat":[210,211,212],"class_list":["post-8105","works","type-works","status-publish","hentry","work-cat-web-fr","work-cat-web-design-fr","work-cat-web-development-fr"],"acf":[],"yoast_head":"\nMaster Parfums - Wise Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wisecreativeagency.com\/fr\/projet\/master-parfums\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Parfums - Wise Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Master Parfums est un jeu \u00e9ducatif qui promet une exp\u00e9rience unique \u00e0 partager en famille ou entre amis. Il se concentre sur un de nos 5 sens les plus oubli\u00e9s : l’odorat ! 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