Cometa 13 is a data driven consultancy that focuses on helping companies grow their business by diving into the numbers and improving existing processes while also creating strategies for expansion.
The name “Cometa 13” was suggested by the founder, and we immediately felt in love with it. The comet represents the aspiration, to go beyond the imaginable, while the 13 represents the company’s pragmatic approach to business growth. According to superstition 13 represents bad luck, but a data driven company like Cometa 13 does not believe in luck, only in data, processes, strategy and growth.
The brand we created to represent such a focused company is clean and straight to the point, yet also fluid and dynamic. A balance between the certainty of data and the always evolving layer of humanity that is present in all businesses.