The website’s concept
For this website we wanted to bring in all the colors, fun and dynamism of the Nijinana brand to the screen. We achieved this through a series of actions, but the most striking is probably the color immersive user experience, where the entire color scheme of the site will change depending on which product the user is looking at or even as he/she moves the mouse over different items.
The logo also loads randomly from a series of predefined versions created during the branding process. How fun is that!
The Nijinana website was developed using WordPress + Woocommerce and a series of integrations that allowed us to automatically connect with the fulfillment center and manage stock. We also set up a series of conversion enhancement mechanisms such as automatic emails for abandoned carts and more.