Smart Feet SEO
Smart Feet is an online dropshipping business for shoe insoles. The client approached us with two needs: global SEO optimization, and long-term content to feed the website.
We optimized the existing content of the client focusing on the main products categories. We provided the website with new categories descriptions, optimized to target a specific keyword, and with internal linking.
In order to write blog articles for Smart Feet, we conducted a keyword study and a benchmark of the competition to identify the main topics to write about in the blog. We created the blog from scratch, from choosing the categories to building editorial planning for 1 year. We helped the client to gain organic traffic and positions thanks to SEO-friendly and relevant articles, that help to promote certain products seasonally.