WikiArquitectura Branding

An updated brand and website for the world’s largest architecture encyclopedia.

The context

WikiArquitectura launched in 2007 to fill in a need for architecture students and professionals to be able to quickly find information about relevant buildings. Like most academic projects its focus was on content, and they had never really worked on their brand.

After 15 years providing high quality architecture information not only on their own website, but now also on several social media channels, WikiArquitectura felt it was time to create a brand that would allow them to be consistently represented across platforms.

The brand concept

We simplified their logo so that it would work in any size and context and created a collection of images presets that would allow WikiArquitectura to use any of the millions of original photos they’ve shot over the years and use them consistently to communicate their message.