Our long-term client WikiArquitectura asked us to create a brand for an annual international architecture competition for students. Each competition would revolve around a historically relevant architect or movement with the main goal of complementing and enriching the academic experience of the students around the world.
Arkitekturo’s brand, which literally means “architecture” in Esperanto, took on inspiration from the European graphic design trends of the early 20th century, with clean lines, a strong emphasis in typography, clear hierarchy and structure, and a color palette which was initially limited to shades of grey until we eventually added a few accent colors.
Our involvement in this project touched on every single aspect of the business. On top of the brand itself we also designed arkitekturo’s website, social media content, posters, participation certificates and merchandising, and also helped define the business plan and offer, and executed some very successful guerrilla marketing campaigns.