After working on the échooo branding it was time to get the first issue ready to print. When incorporating real content into our initial look n feel we had to make some adjustments, specially to the cover which we gave a new layout while still following the same aesthetics and guidelines we set on the look & feel.
The result is 160 pages of high-quality, but also beautiful content 🌱
Our long-term client WikiArquitectura asked us to create a brand for an annual international architecture competition for students. Each competition would revolve around a historically relevant architect or movement with the main goal of complementing and enriching the academic experience of the students around the world.
Arkitekturo’s brand, which literally means “architecture” in Esperanto, took on inspiration from the European graphic design trends of the early 20th century, with clean lines, a strong emphasis in typography, clear hierarchy and structure, and a color palette which was initially limited to shades of grey until we eventually added a few accent colors.
Our involvement in this project touched on every single aspect of the business. On top of the brand itself we also designed arkitekturo’s website, social media content, posters, participation certificates and merchandising, and also helped define the business plan and offer, and executed some very successful guerrilla marketing campaigns.
Nijinana was a self-launched project during the COVID-19 lockdown. During those hard times when the world almost came to a complete stop, we wanted to wake up every day to work on something fun and colorful, and that’s how the Nijinana brand and website were born.
Nijinana means seven rainbows in Japanese. The sound of the word brings a smile to people’s faces. This idea perfectly captured the spirit of what we wanted to build. Even though the brand started designing fanny packs, we wanted to leave the door open for other products, and Nijinana is broad and abstract enough to leave that door open.
Bring color and happiness to people’s lives through a universal language. Our brand concept aimed for that sweet spot between being cool and childish. We aimed to transport the customer to a world of fantasy when he or she is able to feel like a child again and feel good about it.
There is no one object that represents happiness. Happiness is as subjective as an emotion can be, and it is only natural that different things bring joy to different people. That is why we opted for a dynamic brand which could embrace this diversity and represent everyone’s idea of happiness through a coherent system that brought unity and harmony to the brand visuals and expression.