échooo magazine is an independent magazine about ecology and sustainable initiatives and news.
échooo’s articles can be accessed with both a bimestrial paper magazine and an online media, but nowadays, it’s almost impossible not to share content on social media if you’re in the news industry.
With people consuming more and more information online, échooo’s challenge was to create a strong social media presence, with relevant content that qualifies échooo as a media leader in the sustainability and ecology, and federates a community of eco-conscious consumers and followers.
WISE Creative Agency helped échooo to thrive on Instagram with a strong editorial, visual identity and daily presence.
Our team is in charge of all the content creation for the Instagram posts, whatever their format: posts, sliders, reels or stories.
We are also in charge of generating interaction with the growing community, commenting under relevant eco-conscious influencer’s or accounts publications, engaging private conversations with our followers or ecology leaders, and finding interesting collaborations to pursue to increase our reach.
The goal was clear: Spread the word about arkitekturo’s architecture competitions for students to as many students as possible around the world. Sounds simple right? But there was a catch, we needed to do that with ZERO budget!
We got our creative juices flowing and came up with a guerrilla marketing plan to activate arkitekturo’s community and have them help us achieve our goal.
We designed some cool posters and incentivized the students to print and pin them up at their schools.
This allowed us to reach hundreds of schools in dozens of countries, something which would have costed thousands otherwise, while at the same time getting the community active and involved.
Some teachers even spontaneously sumbit the competition as a group project to their classes.
On the right you can see some of the posters rocking the walls of architecture schools all around the world! Japan, China, Brazil, Italy, Colombia, Uruguay, United States… we challenge you to recognize the places where we’ve been exposed!
An influencer campaign was created for the Canadian mental health organization Relief to promote their charity event “The Relief Walk”, taking place the weekend of October 2-3, 2021.
11 influencers were recruited for this campaign, with a combined follower base of more than 515K followers. Between them, they created 6 Instagram posts with 3 photos carrousel, 3 videos, and more than 78 stories. The publications reached more than 219K people, and brought around 1700 to Relief’s website.
Relief is a Canadian association dedicated to mental health. They help people living with anxiety, depression, or bipolar disorder individualy or through support groups and also provide online mental health workshops. As they organized a charity walk on October 2nd and 3rd of 2021, they were looking to raise awareness and funds for this event with the help of influence marketing.
For this campaign, we created an Instagram-focused influencer strategy, to ensure the association would gain in both awareness and followers. We decided to recruit influencers based only in Canada, French or English speaking, who were already talking about mental health on their social media. The goal was to recruit ambassadors who could honestly represent the values of Relief, and share this walk and fundraiser with a public already sensitive to the cause.
We decided to ask the influencers to communicate twice about the walk, a few weeks before and the weekend of the event, to incite the most people to participate as walkers and/or donators.
The influencers had to share with their community their mental health journey, and why they were participating to the Relief Walk.
A few weeks before the event, they would share their mental health journey with their followers and announcing their participation to the Relief Walk with special hashtags and a link to the event’s page.
On the day of the walk, our ambassadors created content around their hike or walk, to raise awareness about the Relief walk and Relief’s actions for mental health in Canada. The main goal was to promote Relief’s actions, and the fundraiser to increase the free help Relief could offer thanks to those funds.
Paulette à Bicyclette is a French ethical jewelry brand. Over its 10 years of existence, the brand had never used influencer marketing to promote its jewelry. With this Instagram campaign they wanted to expand their reputation to a target of consumers interested in ethical and slow-fashion jewelry.
Two main goals defined this influencer marketing campaign: get to create content with influencers the jewels of Paulette à Bicyclette that the brand could use for its own communication, and gain visibility and sales.
The influence marketing strategy
We led two influencer marketing campaigns at the same time :
- recruitment of two brand ambassadors, that could act as artistic directors and shoot content for the brand to reuse, while promoting their ambassador role on their social media
- reach out of two influencers to collaborate with them around a symbolic event: birth, wedding, new life…
We recruited 4 French green and fashion influencers that matched Paulette à Bicyclette’s ethical and aesthetic values, with over 238K subscribers in total.
The two ambassadors (32K and 110K followers) posted 4 Instagram publications featuring their photoshoots of the jewels of the brand. For each publication, stories were also posted presenting the brand, its values, and the collection of jewels.
The two regular collaborations were done with influencers with 51K and 38K followers. They created 2 Instagram publications with each time 4-5 stories, and a featured in a Youtube video seen more than 11K times.