We help you set clear goals for your project and achieve them through beautiful design, simple code and clever marketing strategies.

Putting our money where our SEO is!

The summer break is a great time to relax, but for us it is also a great opportunity to get our creative juices flowing outside of the office and come up with new ideas.

Our debate this summer revolved around the topic of SEO, a service which clients request more from us every year.

Even though all brands, big or small, probably understand the power of SEO and how their business could benefit from it, the truth is many have questions and are often skeptical. The fact that SEO is a marathon and not a sprint makes a lot of people uncomfortable, as the correlation between effort and result is often not obvious, and definitely not immediate.

Despite our best efforts to help the brands we work with understand the basics of SEO and set expectations, we sometimes find the journey to be a bumpy ride, full of ups and downs, budget cuts, pauses, etc.

Let’s face it, explaining SEO fundamentals, setting expectations, justifying budgets, etc. is a good start, but nothing beats results. A case study with real numbers and regular progress reports can be worth a thousand pitches, and several case studies can show the potential to repeat the process and achieve results on different niches and conditions.

So, we’ve decided to put our money where our mouth is. Starting in August 2022 we are going to launch 3 projects which we will attempt to grow for the next 12 months through SEO alone. Each project will be different in niche, goals, even in language, and for each we will develop and implement a 12 months SEO strategy. Each project will be code-named, but we will share all the relevant information for anyone to be able to track our progress during this challenge.

We will be publishing a monthly report with an update on each of the 3 projects. Post published, length, strategies implemented, keywords rankings and progress, and more.

So without further ado, let us introduce our three new SEO projects:

Project Mercuri

Project Mercuri will be an ecommerce website developed in English, which we will attempt to grow through long tail keywords and product specific keywords.

  • Language: English
  • Website type: Ecommerce
  • Launch date: August 2022

Project Sinope

Will be a blog-like website developed in English. For this particular site our goal is not only to gain as much organic traffic as possible but also for this traffic to be mainly from the US and Canada.

  • Language: English
  • Website type: Blog
  • Launch date: September 2022

Project Pegasus

Project Pegasus will be a blog-like website developed in French. Project Pegasus will attempt to gain organic traffic through a combination of evergreen and trendy keywords.

  • Language: French
  • Website type: Blog
  • Launch date: TBD